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Culture, Creativity and Management(文化、创意及管理)

Program Information

Name of University/学校名称: BNU-HKBU United International College (北京师范大学-香港浸会大学联合国际学院)
Program Name/项目名称: Culture, Creativity and Management (文化、创意及管理) Qualification Awarded/学位授予: Bachelor’s Degree
Discipline/学科: Management (管理学) Faculty/院系: School of Culture and Creativity (文化与创意学部)
Specialty/专业: Culture, Creativity and Management(文化、创意及管理) Language of Instruction/授课语言: English
Date of Enrollment/开学时间: Sep 1, 2023 Duration of Study/学习持续时间: 4 Years
Application Start Date/项目申请开始日期: Oct 18, 2022 Application Deadline/项目申请截止日期: Jun 30, 2023
Academic Requirement/学历要求: N/A Chinese Requirement/汉语要求: NA
Scholarship/奖学金: Yes Tuition Fees Per Year/每学年学习费用(RMB): 100000 (RMB)
Type of Scholarship/奖学金种类: College scholarships      

Program Description

Programme Aims, Objectives and Learning Outcomes

The general aim of the Bachelor of Business Administration (Honours) in Culture, Creativity and Management degree programme is to equip students with a solid foundation in principles of business management and prepare them for future careers in the art and design fields within the cultural industries. Graduates are in a strong position to gain employment with private and public companies in Hong Kong, mainland China, or abroad, and also in many government departments. They may be employed by cultural enterprises, tourism organisations, entertainment enterprises, heritage groups, consulting companies, private and public corporations, and government agencies.


Specifically, the objectives of the programme are:

  • To deepen the students' understanding of the increasingly global nature of cultural management within the artistic and creative context and under the contemporary social, political, and economic environments;

  • To build up students' in-depth knowledge in business ethics and good corporate- governance;

  • To equip students with information technology skills required for today’s business world;

  • To train students on oral and written communication techniques, both in Chinese and English, and interpersonal skills that are necessary for effective management;

  • To develop students' ability in interpersonal, communication, and presentation skills;

  • To strengthen students' understanding of the core principles of management with specific focus on the knowledge of cultural industries;

  • To impart to students the fundamental knowledge related to the key fields of study in cultural and creative industries;

  • To build up students' knowledge of the cultural industry markets and the fundamental ingredients in business administration;

  • To help students in learning fundamental policy, development and management decision-making, as well as capital investment decisions; and

  • To train students on the valuation of a cultural industrial programme or organisation for development or regeneration.

Entry Requirements

Admission Requirements/Policies

For admission to the College’s undergraduate degree programmes, applicants are required to:

1. Meet the General College Admission Requirements AND specific Programme Admission Requirements (if any); and

2. The college may conduct a written exam and/or interview for applicants, if deemed necessary. 


General College Admission Requirements

1. Applicants belong to the categories listed below can select only one of them which can best reflect the Highest Qualifications/Status:

International Baccalaureate Diploma

Grade 4 in:

IB English A (Higher or Standard Level); or IB English B (Higher Level); or

IB English Literature and Performance (Standard Level)


Grade 5 in:

IB English B (Standard Level)

GCE Qualification

GCE Advanced Level (AL)/ International Advanced Level (IAL):

Grade E or above in three AL/ IAL subjects; or Grade E or above in two AL/ IAL subjects plus two Advanced Supplementary Level (ASL) subjects

(Not including Chinese and English Language subjects. The same subject cannot be counted at both the AL and ASL.)

Cambridge Pre-U Diploma

Grade P3 (Pass 3) or better in three Cambridge Pre-U Principal Subjects; or

Cambridge Pre-U Diploma

(Not including Chinese and English Language subjects)


BTEC Higher National Certificate (HNC); or BTEC Higher National Diploma (HND); or BTEC Level 3 National Diploma (ND)/ BTEC Level 3 Extended Diploma

(Foundation, Diploma and Certificate qualifications awarded by colleges and universities in the UK will be considered on a case-by-case basis for admission without

advanced standing)

SAT Qualifications

Minimum score of 1,190 (out of 1,600) in new SAT or 1,650 (out of 2,400) in old SAT (minimum score of 550 in each of Critical Reading, Mathematics and Writing), and a sub- score on essay writing of no less than 8

Advanced Placement (AP)

Grade 3 in at least two AP subjects

American College Test (ACT)

Minimum composite score of 23

Associate Degree Student/Holder (AD)

Successful completion of one year's study in a full-time AD programme at a recognised US university/ community college, the duration of which should be no less than two years in full-time mode

Intersegmental General Education Transfer Curriculum (IGETC) in community colleges

Successful completion of IGETC with Grade C or above in each of the subjects